Miracle On Ice
CLIENT
Michelob Ultra
RELEASE DATE
1/16/2026
CATEGORY
Brand
DESCRIPTION
The Miracle on Ice honored the legacy of the 1980 U.S. Olympic hockey victory by capturing the grit, unity, and underdog spirit that defined the era. Through vintage-inspired visuals and a focus on raw competition and community, the event reflected the authenticity of the original games—where belief and teamwork mattered more than spectacle. Presented by Michelob Ultra, it bridged past and present, celebrating the timeless power of resilience and collective effort.
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